Who We Are
Our Story
Welcome to Evoke Pools in Ballina and the Northern Rivers where creativity, experience and local insight come together to design stunning swimming pools tailored to the Northern Rivers lifestyle.
Evoke Pools is a small boutique family owned and operated business. 100% local to the Northern Rivers . Owners Dean and Sally both grew up in the local area, together they have extensively travelled Australia, living and working in many states, before returning home to the Northern Rivers to start their family and begin their swimming pool journey. Dean has been selling and building swimming pools on the Northern Rivers since the 1990's, with Sally working closely behind the scenes. Their two son's are now also working in the family business, with the plan to one day take the lead.
With over 1,000 swimming pools installed and more than 40 years of combined experience, they have transformed backyards into personal retreats that reflect both beauty and functionality. Every pool they build is designed to enhance the way you live, relax, and connect. They pride themselves on their customer service , working closely with each family to create beautiful spaces that will suit their lifestyle and budget. The Evoke team understands that buying and building a swimming pool is a major investment and pride themselves on providing friendly, personalised, professional customer service , to guide their customers through every step of the process. Building a new swimming pool can seem very overwhelming , so let Dean and Sally do all of the hard work for you. Evoke Pools can also provide their customers with the complete turnkey package from swimming pool build , tiling, landscaping and fencing from start to finish ,
The team's hands on approach will give you piece of mind with Dean supervising each job personally , he will be there with you from sales, during the build and even after your pool is complete he will be readily available for after sales customer care.
They don’t just build swimming pools—they craft spaces for celebration, relaxation and connection. Whether it’s a fibreglass pool , concrete pool , plunge pool or lap pool, your vision is their foundation.

Meet The Team
At the heart of Evoke Pools are Dean and Sally—partners in business and in life. Together, we bring hands-on experience, transparent communication, and genuine care to every project.

Dean is your licensed builder and on-site expert—personally involved in everything from site inspection to installation and aftercare. His technical skill, eye for detail and commitment to quality ensure every pool meets the highest standards.
Sally’s focus is on planning, customer service, and creative design. Her time in WA managing desert installs alongside Dean has shaped a dynamic, solution-focused approach.
We believe in building more than pools—we build long-standing relationships with customers, subcontractors, and suppliers alike. It’s this community-focused mindset that sets us apart.
Pool FAQ's
With 20+ years of experience and over 1,000 installations, we’ve answered just about every pool-related question you can think of. Here are a few of our most asked:
- Q: How long does it take to install a fibreglass pool?
A: Installation typically takes 4–5 days, with full projects completed in 3–4 weeks, depending on surrounds and access. - Q: Do I need a fence around my pool?
A: Yes—NSW regulations require compliant fencing. We can advise and assist with installation. - Q: How much maintenance is needed?
A: Fibreglass pools are low-maintenance. They resist algae, use fewer chemicals, and are easier to clean than concrete alternatives. - Q: What’s the difference between fibreglass and concrete pools?
A: Fibreglass offers quicker installation, a smoother surface, less maintenance, and better heat retention. - Q: Can you help with landscaping and pool equipment?
A: Absolutely. We offer a full turnkey solution, including equipment, heating, lighting and landscape integration.
Didn't find your question here? Reach out today–we're happy to answer.
